Art Director: Kristen Wallace

Insight People believe they need to shell out for the newest and most advanced laptop,

while cheaper options are just as effective for the average person’s daily needs. 


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When searching for items that do basic tasks, Google users will find Overdo It versions among the suggested options.

Clicking through will remind the searcher: Don’t Overdo It.


Outrageous headlines about people overdoing simple tasks will appear online in a clickbait style. Those who read the article will be entertained with a funny story, but the end will bring the reader back to Google Chromebooks and the tagline.

I wrote an example article here, if you don’t have anything better to do.

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