Art Director: Kristen Wallace

Insight People believe they need to shell out for the newest and most advanced laptop,

while cheaper options are just as effective for the average person’s daily needs. 

Experiential:

bathroom door.png

Search:

When searching for items that do basic tasks, Google users will find Overdo It versions among the suggested options.

Clicking through will remind the searcher: Don’t Overdo It.

Online:

Outrageous headlines about people overdoing simple tasks will appear online in a clickbait style. Those who read the article will be entertained with a funny story, but the end will bring the reader back to Google Chromebooks and the tagline.

I wrote an example article here, if you don’t have anything better to do.

clickbait mockup.png